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Do Paid Keyword Ads Jeopardize Organic Search Rankings?

Fri, 02 Mar 2007 17:15:00 -0400

I heard about this from Dan Kimball at ModernBill. Bill Slawski has two interesting posts on Search Engine Land and SEO by the Sea about a just-granted Microsoft patent ("Systems and Methods for Removing Duplicate Search Engine Results").

The patented technology aims to "efficiently locate desired information.... by] removing unnecessary multiple references to a common resource such as redundant URLs as another listed URL". Consequently, any given page of search results would contain a greater number of unique URLs than would otherwise occur without filtering. Bill says this implies the possibility of removing organic search results from pages that already contain paid listings.

Two Search Engine Land readers reported that they've already seen organic rankings drop as a result of buying keyword ads from Yahoo! and Google, respectively. While search engines are understandably eager to maximize keyword ad revenue, Bill says the ideal situation for advertisers is to have a paid result, an organic result AND a Google Onebox result all on the same page.

This reminds me of Business 2.0's "Perfect Online Ad" article, in which Usama Fayyad, the NASA rocket scientist turned Yahoo! researcher, says paid search alone is much, much less effective than multiple forms of exposure. (He was making the case for non-search ads, though, seeing as 95% of our online time is spent on non-search activities.)

In any case, I did a quick Google search for web hosting and found that there's no overlap at all between the paid ads and organic listings on the first page. Even more interestingly, GoDaddy has the #2 Adwords bid (which puts it at the top of page 1), but a #11 organic ranking (top of page 2). HostGator, on the other hand, has a lower bid that puts its ad on page 2 - but its organic ranking is #9 (bottom of page 1). Coincidence? Or filtering? What do you think?

When you ruminate on all of the arguments for Linux web hosting over Windows hosting (there are more as I don’t even mention the whole Apache stuff), the decision would seem to me to be a no brainer: Linux web hosting wins hands down as the operating system that you should choose if you want to have a stable, reliable and full featured site that takes advantage of the latest in web technologies.

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Split-Shared Technical Analysis

Mon, 28 Jan 2008 01:13:08 +0000
Split-Shared web hosting is a unique, technologically advanced method of delivering web-based services such as web sites, email, etc. The technology behind Split-Shared hosting is what sets it apart from traditional hosting services.
Using a combination of technologies including virtualization, server clusters, iSCSI SAN network storage, portable IP address space, proprietary resource monitoring and management, Split-Shared ...]

How to Sell Your Hosting Company - Episode 149

Mon, 21 Apr 2008 10:00:31 +0000
These are some questions for the web hosts out there. Are you ready to retire? Want to get out of the web hosting game to do something else? Well there are a lot of legal loopholes and dotted lines that need tending to first.
How does one sell their web hosting company? I’ve ...]

1G-5G/2.5G-10G/PHP/CP/DOMAIN/host.whooked.com

Mon, 28 Apr 2008 03:39:44 +0000

Here are our plans:

BASIC

• 1000mb Space
• 25000mb Bandwidth
• 10 MySQL databases
• 10 Email accounts
• 10 Domains
• 10 Sub-Domains
• FFmpeg Enabled (allows you to run a site like YouTube)
• 20 WPoints per month
• 10 WPoints to sign up

STANDARD

• 3000mb Space
• 50000mb Bandwidth
• 15 MySQL databases
• 15 Email accounts
• 15 Domains
• 15 Sub-Domains
• FFmpeg Enabled (allows you to run a site like YouTube)
• 40 WPoints per month
• 20 WPoints to sign up

ADVANCED

• 5000mb Space
• 100000mb Bandwidth
• 20 MySQL databases
• 20 Email accounts
• 20 Domains
• 20 Sub-Domains
• FFmpeg Enabled (allows you to run a site like YouTube)
• 60 WPoints per month
• 30 WPoints to sign up

For more information go to host.whooked.com

This video also includes the chmodding of the files necessary for installation.

Google PageRank update August ‘07 on the way

Sat, 04 Aug 2007 16:24:31 +0000
Most of you eager webmasters must be waiting for the Pagerank update this month. This update was expected on July, but the signs have been showing from day one of August 07. Here are few tools to checkup Page rank, some in different Google Datacenters for your websites.
Ae4r SEO Pagerank Tool - Ajax
Digg Pagerank - ...]

Today`s suggestion:



General Impression

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They use their own backbone and top carriers like Sprint and Level3 to power
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Data Center (toured)

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When it comes to reliable web hosting, connectivity is everything. At 1&1,
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Contact Information and Support

Information by Phone

1-877-GO-1and1 (1-877-461-2631) for information about products, features or
prices

Representatives are available Monday through Friday, 8:00 am to 8:00 pm EST,
excluding national holidays.

Your questions about products, features or prices to info@1and1.com

1&1's Technical Support team is available 24 hours a day, 7 days a week and can
be reached by phone and e-mail.

From your Control Panel

Log in to the 1&1 Control Panel, select your contract and click "Help & Contact"
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Use the in-depth FAQ section on their website to get additional tips. It's a
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US Headquarters



1&1 Internet Inc.

701 Lee Road, Suite 300

Chesterbrook, PA 19087

Phone: 1-877-GO-1and1

Fax: 610-560-1501





Website Development



1&1 Internet Inc.

Website-Management

701 Lee Road, Suite 300

Chesterbrook, PA 19087









Conclusion

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